East Rutherford, New Jersey
Establish the overall direction for the project. Ensure there is a compelling mix of retail diversity, including dining options which optimize the vibrancy and activity of a property, day and night.
Our starting point is always the analysis of customer profiles and the competitive marketplace. From there, we evolve a design that supports the customer journey and then we explore the aesthetic direction of the physical environment.
Evolve schematic concepts and produce the technical drawings and documentation for construction.
Provide schematic plans, sections, and details to the Project Architect for the execution of preliminary construction drawings to be issued to the General Contractor to provide a GMP (Guaranteed Maximum Price)
During the tender and construction periods, our firm will coordinate all required information with the Architect, Client Project Committee, Contractors, Fabricators and Suppliers.
As a value-added service to the environmental design of a project, new branding and graphics inject freshness and retail energy to a brand’s identity. GH+A’s dedicated in-house team develops the brand visual language that tells a compelling story with a distinctive signature.
Design and assemble The Design Criteria Manual to inform the tenant’s Designer’s on the property’s design criteria and inspire them to create unique, contemporary designs for their storefronts and control zones.
Work collaboratively with the tenant’s designer to raise the bar of their submissions and issue a report to the landlord of each tenant’s status.
Develop a strategic and comprehensible system for public signage to be applied throughout the property, including exterior, entrances, vertical connection, parking lobbies, malls, etc. Design and prepare a detailed technical package for the tendering and fabrication of all signs and icons.
Prepare visual presentations depicting what a specific tenant may look like in an actual location within a specific project. It helps the tenant and landlord to realise the potential of the location, with a suggested brand expression. It often provides a preliminary design direction for inspiration.
National and international shopping center landlords, mixed-use urban developers, municipalities and architects come to us for our retail expertise, infinite creativity and collaborative spirit.